Proactiva Strategy M&A is the division of the Proactiva group specialised in strategic planning and M&A.

Our Mission is to design, plan and implement business ideas, in other words to ‘make things happen’.


A pharmaceutical company needed to revise its budgeting procedure in order to make it suitable for setting the goals for the commercial function and to evaluate the related performances


The performance measurement model of the company has been revised, enhancing the correct valorisation of production cycles and structuring a more effective reporting for the margin analysis by product, customer, distribution channel and geographical area