Proactiva Strategy M&A is the division of the Proactiva group specialised in strategic planning and M&A.

Our Mission is to design, plan and implement business ideas, in other words to ‘make things happen’.


The majority shareholders of a company operating in the hotel industry wanted to divest part of their shareholding while maintaining legal control over the company


The majority shareholders of the company were assisted in: a) identifying a corporate structure that would allow complete control of the company with less than 50%; b) negotiating with the buyer interested in increasing his equity participation without acquiring control