Proactiva Strategy M&A is the division of the Proactiva group specialised in strategic planning and M&A.

Our Mission is to design, plan and implement business ideas, in other words to ‘make things happen’.


A pharmaceutical company operating in the homeopathic industry needed to test the reliability of its reports with focus on the trustworthiness of production costs and contribution margins


The performance measurement model of the company has been revised, enhancing the correct valorisation of production cycles and structuring a more effective reporting for the margin analysis by product, customer, distribution channel and geographical area