Proactiva Strategy M&A is the division of the Proactiva group specialised in strategic planning and M&A.

Our Mission is to design, plan and implement business ideas, in other words to ‘make things happen’.


The owner of a group operating in the cosmetics sector evaluated the opportunity to start the generational change toward his two sons, starting to involve them in the less demanding business lines


An overall reorganization of the whole group was carried out, separating the business lines to be assigned to the sons and taking advantage of the opportunity to accentrate the real estate activities within the holding company, separating them from the risks associated with the company’s operations.